The brief
We partnered with Wildfern Tea Co. to craft a nature-forward identity and a calm, accessible digital experience. Our goal: clarity, warmth, and an easy-to-scale system.
Deliverables
- Logo suite, color & type system
- Website & components (responsive)
- Guidelines and launch assets
Identity exploration
Web UI system
Packaging / mockups
Results
- 35% lift in conversion after launch
- New wholesale line with cohesive packaging
- Reduced bounce rate by 22%