The brief
We partnered with Sprig Fitness to craft a nature-forward identity and a calm, accessible digital experience. Our goal: clarity, warmth, and an easy-to-scale system.
Deliverables
- Logo suite, color & type system
- Website & components (responsive)
- Guidelines and launch assets
Identity exploration
Web UI system
Packaging / mockups
Results
- Clearer onboarding, fewer support tickets
- Unified component library
- Accessible color and type scales